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IGA and Unilever cook up a shopper program | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Tanya Kostiw

Unilever and IGA in Quebec have teamed up for the sixth year in a row to promote a trio of the CPG co’s brands, with culinary artist Mélanie Marchand playing a key role.

http://strategyonline.ca/2015/05/29/iga-and-unilever-cook-up-a-shopper-program/
 

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